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Joined 2017-06-03

Have you ever wondered how big companies get clients? Have you eve wondered how they
manage to have such a huge conversion rate and within no time they have customers and
likes to their websites and stores? Do you own and run a business and are wondering
how you can compete with these large companies and even just get a share of the pie?
Well worry no more. What big companies are doing is very simple.

They have understood that in order to capture their audience and clients attention they
have realized that their customers are people who not only just read but want to
see and hear. That is why they have embraced the use of videos as an advertising platform.

Small businesses see that to advertise on video is a lot of work and it is complicated
well not really. Think about it. What will it take to convince a perspective customer
who has seen your production your website? Will it be numerous number of text that
they will read or will it be images that you are using? Your customer want to feel that
he or she is part of your business but how do you do that. This can be done very easily
by use of video as an advertising platform.

When you advertise usien g a video you not only capture your customers attention but you
walk them through your products and even before purchasing they feel like they already
know the product. This is because your customers see and hear what you are saying and
are keen to follow what is been said about the product.

Take a scenario where you are selling soap for example. You go around on other print
medias and put an advert saying” The best soap money can buy”. Well a handful of
customers will get the message but do not get convinced about your product. Take the
same soap put some very nice music ,put a voice over and show how the soap is been used
and what it can do over time. Between the two you will have a lot of feedback from
customers and the customers will relate to it very very well because they are able to
see hear and call to action on your product.

Advertising using video is more convincing as compared to other forms of advertising
and the beautiful thing about it leaves a lasting impression in them. As any person
doing advertising a product one of the major goals is to have your product or service
embedded into customers minds and what better way of doing that if not advertising on

Advertising on videos is not by any chance just for the rich and big companies.
What do you think it entails to shoot a video commercial.?Yes special cameras,
very good actors , very good story line and you think you do not have all these.
Well worry not. Advertising on video can be done in different methods. Remember
the goal here is to engage,leave a lasting impression and demonstrate your product
or service.

Animation is one way of advertising your company using video and it can
be an explainer video or a whiteboard animation. All you require is drawn images that
explain your product , why your product is the best and the call to action which can
be you leaving your number there. Is this an expensive method?Actually not because
all you did was just draw images that tell a story about your product.

Another cheap
and cost effective way to advertise on videos is through your mobile phone. Most if
not all mobile phones come with cameras.You have all the tools necessary to take your
product from just pictures and advertise them on videos.

What are you waiting for what that big company is doing by advertising on videos can
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